---
title: How do I get more pre-saves for my release?
description: Learn proven strategies to increase pre-saves and maximise your release performance before launch day.
---

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# How do I get more pre-saves for my release?

#### How to get more pre-saves

Pre-saves are most effective when combined with consistent promotion and clear messaging.

Here are the key ways to increase your pre-saves before release.

---

#### Start early

Launch your pre-save campaign **2 to 4 weeks before release**.

This gives you time to:

- Build awareness
- Run multiple pieces of content
- Reach more fans

---

#### Use short-form content

Short-form video performs best for driving pre-saves.

Focus on:

- TikTok
- Instagram Reels
- YouTube Shorts

Keep content simple:

- Hook in the first 2 seconds
- Use your track as the audio
- Add a clear call to action

Example:

> “Pre-save this now, link in bio”

---

#### Be clear with your call to action

Don’t assume fans will know what to do.

Always tell them:

- “Pre-save now”
- “Save this before it drops”

Make your link easy to find in:

- Bio
- Captions
- Comments

---

#### Post consistently

One post is not enough.

Aim for:

- Multiple posts per week
- Different angles of the same track

Examples:

- Behind the scenes
- Teasers
- Lyrics
- Live snippets

---

#### Build momentum, not perfection

You don’t need polished content.

Raw, authentic clips often perform better and feel more real to fans.

Focus on volume and consistency over perfection.

---

#### Track what’s working

Use your pre-save analytics to monitor:

- Views
- Pre-saves

If something performs well, repeat it.

---

#### Combine with promotion

To scale results, pre-saves work best alongside promotion such as:

- Playlist pitching
- Influencer campaigns
- Paid ads

---

#### Need help with your strategy?

If you want support building a release plan or scaling your campaign, you can [book a session with our A&R team](https://www.musicgateway.com/music-promotion/music-promotion-form) to map out your approach.

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