How do I get more pre-saves for my release?

How to get more pre-saves

Pre-saves are most effective when combined with consistent promotion and clear messaging.

Here are the key ways to increase your pre-saves before release.

Start early

Launch your pre-save campaign 2 to 4 weeks before release.

This gives you time to:

• Build awareness
• Run multiple pieces of content
• Reach more fans

Use short-form content

Short-form video performs best for driving pre-saves.

Focus on:

• TikTok
• Instagram Reels
• YouTube Shorts

Keep content simple:

• Hook in the first 2 seconds
• Use your track as the audio
• Add a clear call to action

Example:

“Pre-save this now, link in bio”

Be clear with your call to action

Don’t assume fans will know what to do.

Always tell them:

• “Pre-save now”
• “Save this before it drops”

Make your link easy to find in:

• Bio
• Captions
• Comments

Post consistently

One post is not enough.

Aim for:

• Multiple posts per week
• Different angles of the same track

Examples:

• Behind the scenes
• Teasers
• Lyrics
• Live snippets

Build momentum, not perfection

You don’t need polished content.

Raw, authentic clips often perform better and feel more real to fans.

Focus on volume and consistency over perfection.

Track what’s working

Use your pre-save analytics to monitor:

• Views
• Pre-saves

If something performs well, repeat it.

Combine with promotion

To scale results, pre-saves work best alongside promotion such as:

• Playlist pitching
• Influencer campaigns
• Paid ads

Need help with your strategy?

If you want support building a release plan or scaling your campaign, you can book a session with our A&R team to map out your approach.