How do you write music for sync?

The sync market is extremely vast in terms of the types of music that clients search for. We receive briefs for everything from current popular genres including Dance, Hip Hop, and Rock to authentic era and territory specific music. Ultimately, there’s no right or wrong way to write music for sync as long as it’s great quality, however, it can be useful to look back through recently posted briefs to get an idea of recurring genres, keywords, and moods.