What's the benefit of an advance?

Ignite allows artists support across funding their promotional campaigns.

The Ignite programme allows artists to run high level promotional campaigns through Music Gateway which are either partially or entirely funded by an advance which can be recouped over a 12 month period. You’ll be working closely and collaboratively with a dedicated team who will not only run the campaigns, but also guide you on how to progress with the next steps of your career. This allows the artists to focus on what they love, creating music.