Why do sync briefs have such a short turn around?

Many briefs that we work on often have quite fast turnaround times meaning we need to send options to a client as soon as we can. We also need to allow ourselves enough time to review suggested tracks and curate our pitches. Usually, once a deadline has passed, it’s not possible for us to review/include additional tracks so keep an eye on the Sync Dashboard and brief emails to stay up to date with active briefs.