Why should I be interested in sync for my music?

With so much media content being created in the world, sync licensing is a great way to earn some additional revenue for your tracks. The two main areas of interest in sync are financial gain where you’re paid an upfront sync fee for the rights you own plus additional backend royalties; and audience exposure where your music is heard by vast new audiences that may not have discovered you otherwise. Both of which are the primary goals of most artists!