How does YouTube Content ID work?

As a distribution service, we use Content ID, YouTube’s automated content identification system, to easily identify and manage your copyright-protected content on YouTube.

Videos uploaded to YouTube are scanned against a database of audio content that’s been submitted by us for each of your releases. 

When Content ID finds a match, it applies a Content ID claim to the matching video. A Content ID claim results in one of the following actions, depending on the copyright owner’s Content ID settings:

  • Blocks a video from being viewed
  • Monetises the video by running ads against it and sometimes sharing revenue with the uploader
  • Tracks the video’s viewership statistics